Electronic Information within the Communications Channel: A Location Intelligence Approach

  • Mr Ben Somerville, ESRI Australia, Australia
  • Communication is a critical element within any organisation. Regardless of size, industry or ownership, an organisation that communicates well, functions well achieving strategic goals. But as the communication and technology landscapes evolve, organisations face the challenge of linking communications, information and processes to enable effective business decisions. All communications are linked to complex business systems designed to house critical data. How do you link the business systems together in a workflow whilst maintaining the integrity and simplicity of the process? Through location, which underpins over 80% of corporate data, the location of a store, a customer or geographical boundary. A location intelligence gateway helps organisations answer the integration question. A gateway utilises the location element attached to information; drawing together data from unrelated systems as part of a cohesive workflow. By seamlessly integrating multiple corporate systems and streamlining workflows, the gateway becomes an important part of the communications channel. It can seamlessly facilitate the communication of information between corporate systems as part of the workflow without placing time consuming demands on end users. To be totally effective, the solution must be scalable and easy to use. In keeping with demands for information, the gateway must facilitate Internet and intranet deployment playing a pivotal role in communication and customer service strategies; facilitating the collection and delivery of information over the web. Communication strategies more than ever need to consider the collection, delivery and integration of information in electronic format; a location intelligence gateway helps put your knowledge into place.